Denitsa Shopova Image Consultant
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"I found out about Denitsa through my neighbor who had hired her a year ago.
Sheltering in place meant I had a lot of time on my hands so I'd been trying to minimize clutter and get rid of clothes I no longer liked or just didn't fit anymore.... which turned out to be most of my clothing. So I emailed Denitsa to set up a future appointment and as fate would have it, she had been doing zoom consultations.  I think lots of people felt like me- frumpy and looking forward to getting dressed for life again and darling Denitsa had been busy- HA! I've never done online fashion consultation, but Denitsa made it seamless and comfortable. OMG she is such a sweetheart! After our initial  zoom meeting she was able to get a gist of what kind of style I was seeking. We discussed my style (and lack thereof), color palettes I preferred, my lifestyle, price-point, took my measurements, and away I went, searching for examples to share and send to her. With that, Denitsa was able to use a Pinterest style-board specifically designed for me to choose from. I ended up purchasing 9 pieces of clothing and only had to return one item. During our second meeting we talked a lot about maximizing outfits, ways to dress things up or down, which then turned into a new style board for a few pieces of jewelry (one being her own handcrafted earring design that I adore) and I tried on the items I'd purchased. Denitsa carefully guided me via zoom and I learned soooo much about how to match items, styles that complimented my body-type, and colors that worked best with my skin tone. Denitsa's rates are reasonable and her knowledge is amazing! I would have spent far more money on things I'd maybe have worn once or not at all and that probably wouldn't have looked nearly as great as her suggestions. So, in anticipation of being in the world again, I've been "practicing" my new looks when I walk the dog and go to the grocery store- lol!
THANK YOU DENITSA!"

Kylie D.

"As a Pilates instructor, my "work(out) clothes" are amazing.
The rest of my wardrobe, however, was dated and lacking imagination.
Denitsa helped me mix and match, add accessories and show me how to create beautiful, fashionable outfits that I look and feel great in.
She showed me what I needed to toss, or sell and we made room in my too full closet.
I needed a few pairs of new shoes that would go with my new outfits and be more stylish.
I took out the ones I no longer wear. I mean....how many pairs of black kick around ankle boots does one need?
I needed an outfit for a special occasion. Denitsa came over and helped me pick just the right combo including earrings and necklace.
I generally don't wear make up on a daily basis so am not that knowledgable about applying. I had a special occasion coming up and  Denitsa showed me how to do it all just right....eyes, face, lips, etc.
I looked AMAZING!!
Denitsa is fun, kind, professional, non-judgmental and has a great eye for what works with each person's body, taste, budget and lifestyle.
If you're tired of your image, the same old outfits, your closet needs sprucing up, make up re-doing, accessories need a new way of being on your body, Denitsa is your gal."

June K.



"Denitsa is a very energizing business person that stays focused on her client's goals. Her services are designed to up your game at work, at celebrations, in your love life and for your lifestyle in general. Her biggest goal is to help client's build self-confidence. Her vivacious personality makes time with her a fun and colorful experience. Her styling is unique because in addition to having a degree and experience in fashion, she is licensed esthetician and can advise you on skincare and make up needs. The compassion she holds for everyone makes her consulting broadly accessible to a majority of people."

Loulena M.



" What a lovely experience I had with you at our image consulting appointment yesterday.
I am thrilled that you’re on my happiness team…helping me to expand my color palette for clothes 
and to identify and apply make-up that enlivens me.
On top of that, you helped me embrace my tailored but quirky style.
I can’t wait to go shopping for elements of my wardrobe and skincare that make me shine!

You’re an angel! "

Katherine K.



" I have a new lease on life! As a dad in my mid-forties I was slowly settling into a rather dull dressing pattern. I had forgotten how much I enjoy dressing and was falling into the “dad” trap of settling for oversized and dull clothing. I had lost my enthusiasm for looking my best and enjoying feeling good about myself. And then I met Denitsa! She brought me back from the brink! I have a new wardrobe of clothes that look great and actually fit me, from stores I never knew existed.
I’m once again feeling creative in how I dress and enjoying showing-up, looking good, and expressing myself in the details of how I dress and the shoes I wear. My kids have noticed too and benefit from my renewed confidence and joie de vivre!
Denitsa’s enthusiasm is infectious and she’s determined to inject her zest for life into the heart & soul of your being.

Thank you Denitsa!"


Declan S.




"Denitsa is a beautiful soul and has helped me to find my glow! Shopping has been a difficult and disappointing experience for me since I was a child, and choosing what to wear a chore. But with her infectious energy and laser clarity about what looks work for me, Denitsa made it fun and exciting to find and create my new look. She is truly in her element when it comes to image, style, and beauty. Thank you for opening up a whole new world for me to play in, Denitsa!"

Teresa L.




"I saw a new client for a first time consultation as a life coach yesterday dressed in one one of the outfits Denitsa created for me at our image session. It was a mom with her adult daughter...she complimented me on my looks and they chose to engage my services and work with me. Yay!"

Viviana L.


"Denitsa, I'm inspired by your clothes choices so it's made me go through my closet and want to start wearing my favorite pieces again. Working from home for the last 4 years doesn't always inspire me to put something nice on but your creativity has changed that."

Lisa M.



"Denitsa is amazing!  
I wanted to expand my style, and ways to match clothes, and Denitsa showed me a whole new perspective on clothing.  She came to my house, went through my wardrobe, and gave me many options of how to match existing clothes - combinations I hadn't thought of before that were fantastic! 
We also did a quick shopping tour at Emeryville, and Denitsa was able to find 5 shirts and 2 pants for me affordably, all within an hour. 
Thanks to Denitsa, I look at fashion and style, color and texture a bit differently.  Most of all, these experiences were fun, not stress-inducing.  Hire her, you will just love it!"

Srinika N.

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  • My Services
  • Let's talk!
  • Gallery
  • About Denitsa
  • Kind Words
  • Thoughts