Our Team

Guiding and inspiring people to increase their financial stability and love of life through well designed home ownership.

• Ranked among the top 2% of all agents in the Inner East Bay

• Overseen successful transactions of over 300 properties valued at over $200M

• Our listings sell an average of 25% over list in an average of just 15 days

Extraordinary Service

The Home Factor is known for their single-minded loyalty, purpose, and the focus they give to each of their clients. They strive to improve the quality of people’s lives when they are considering buying or selling a home. This is achieved through careful listening and sound real estate advice. 

Exceptional Marketing

As a former professional photographer specializing in residential photography, Declan has an eye and a gift for bringing out the best in each home. His clients have said, “He really knows how to put a house together.” With more than a decade of experience in multiple types of markets and construction styles, Declan is confident, yet easy-going – he is highly-organized, answers questions promptly and reviews documents thoroughly. Denitsa, with her background as an image consultant and esthetician, brings a quality of style that embraces the timeless yet is completely on-point with modern trends. Ehsan knows how to bring out the best in each home. He is confident yet easy going, highly organized, responsive and reviews documents thoroughly. Together, Declan, Denitsa and Ehsan are methodical and patient, with their fingers always on the pulse of an evolving and dynamic market. 

Integrity and Human Connection

Rest assured that The Home Factor will negotiate with integrity on your behalf, solve problems creatively, and manage the numerous details to achieve a successful end result. Referrals are the cornerstone of The Home Factor’s business. Many of their clients stay in contact through the years and refer them to family and friends. It is an honor and absolute joy for them to make meaningful, long-term connections throughout the East Bay and beyond.

Deep Roots and Expertise, with a Worldly Perspective

Declan is an Irish-born, long-time resident of the East Bay. Having traveled, lived, and worked all over the world, he chose to call the Bay Area home because it stands out as an incredible place to live and raise his kids. 

A Bulgarian-born lover of the Bay Area, Denitsa has been engaged in a variety of outreach programs to make the world a better place one consciously selected project at a time. Her decision to make the East Bay her home was deeply intentional and is a reflection of her faith in the quality of East Bay life. 

Ehsan was born in the Bay Area to immigrant parents and raised entirely in the East Bay. Childhood vacations to the Middle East to visit his extended family had a lasting impact on Ehsan’s worldview. Even though his parents came to the US with nothing, they had the opportunity to pursue the American Dream, and Ehsan understands that he is privileged just to have grown up in the East Bay. Ehsan is firmly rooted in the East Bay and is committed to providing service to his community.

Let us inspire and guide you with our mindful approach to real estate.